Commercial for Pizza Hut

Today,I'll talk about one Japanese commercial which you might have watched before on TV and which you feel hungry if you see it.

Take a moment and wacth it:



Target Audience:

This commercial is directed at all people in Japan,but especially people who are hungry and who love pizza. If they see this,they might immediately order a pizza calling this company.

People evaluate the price of pizza or variation in pizza perhaps where it is located comparing with other pizza's company such as Domino Pizza and Pizza-La,and they find good or bad point.In this case,there are a lot of competition between them.

This commercial is also directed at younger people.That is because older people pay attention to their health.They contains a lot of calories and additive into them.So,to careful of eating too much pizza is important,even younger people.

Authority:

This commercial uses a ordinary family.In this way,people who watch it can feel intimate by using a ordinary family.

The biggest authority of this commercial is the name of the company'Pizza Hut' which is one of the famous pizza's company in the world.You can see the letter'Pizza Hut' at the end of this ad with rhythm.It is easy for people to remember something by using some rhythm such as 'Pizza Hut♪'
People must be interested in this commercial!

Emotion:

This commercial make people feel hungry and make people say ' I want to eat it'. Showing the image to the audience like eating, playing games is effective way to feel someting like 'I want to eat it'or 'I want this game'.

The more a new kind of pizza is made,the more ads are made at the company.
In this case,the idea that people can eat up to the edge of pizza deliciously because there is a sausage into the edge. The way like this surely attract the audience.

Logic/Information:

You can see that the pizza is new dish on the menu and more it is possible to eat up to the edge.You see that there are many kinds of vegetable on the pizza.

Though some people might not agree, if you order a pizza at Pizza Hat,the deliverer brings it to the house soon by bike.

Evaluation:

I think this ad is very good,because by using a ordinary family,I can feel intimate.And also I can feel that there is a original menu in Pizza Hut.

But, I think putting the details of pizza like how much calorie included in the pizza and how big it is and how much it is,is better.

All thing considered,on a scale of 1-10, I would rate this commercial 8.

I gave it an 8 because this ad must surely attract people who are hungry and who love pizza.